UX/UI Design
Foto Leistenschneider
01.-
Requirement
Updating and Improving a B2C Shop
Redesign of an aging commerce platform for a specialty camera retailer. Products and product attributes needed more presence and a more modern look. Given how varied the product range is, the navigation structure also needed simplifying. Solid, high-performance responsiveness on mobile was another goal of the redesign.
On top of these core requirements, a new corporate design was adopted to reflect the company's modern positioning. Below: the state of the platform before the redesign.
02.-
Design Process
Concept
Sketching and mapping the data structure and information architecture of the existing commerce platform, followed by a new, responsively optimized navigation concept and dedicated concepting for special requirements around promotional offers.
New icons were also adopted to replace the outdated corporate design. Updated product imagery and the client's brand world were worked into the prototype as well, to visualize the modern direction of the solution.
03.-
Result
A Modern B2C Shop
A modern UX and a refreshed UI shipped successfully. In testing and surveys, the company's customers confirmed the navigation was noticeably simpler, especially on mobile.
The refreshed, modern look of the brand also drew positive feedback. The B2C shop is built to last and should stay current for years to come. Below: views of the new experience.