UX/UI Design
Provita Medical
01.-
Requirement
B2B Shop Redesign
Redesign of an aging B2B commerce platform for medical products. Products and product attributes needed more presence, and the navigation structure needed simplifying. The brief also called for solid, high-performance responsiveness on mobile devices.
On top of these core requirements, a new corporate design was adopted to reflect the company's modern positioning. Below: the state of the platform before the redesign.
02.-
Design Process
Concept & Prototyping
Sketching and mapping the data structure of the existing commerce platform. Development of a new, responsively optimized navigation concept, plus new icons to replace the outdated corporate design. Updated product imagery was incorporated throughout, and developing visuals for key product attributes was part of the concept work as well.
After the requirements were refined further to the target audience across several workshops and a final prototype was built, it was handed to the development team following client sign-off, in an internal kick-off.
03.-
Result
A Modern B2B Shop
A modern UX and a refreshed UI shipped successfully. In surveys, the company's customers confirmed the navigation was noticeably simpler, especially on mobile.
The modern aesthetic and the brand's rebranding also drew positive feedback. The platform is built to last and should stay current for years to come. Below: views of the new experience.