UX/UI Design
LUMIFAI
Role
Senior UX/UI Designer
Start
01/2025
Launch
02/2025
01.-
Assessment
Requirements for the Final Product
The brief was a dashboard for AI-driven analysis of marketing data, built for marketing decision-makers. Through defined configurations, dashboard users should be able to turn AI-generated insights into strategic and operational marketing goals.
Beyond a user-friendly experience, the dashboard also needed a modern UI built on the client's corporate design.
02.-
Design Process
Iterative Design Rounds
Sketching and mapping the data structure and information architecture of the dashboard, using FigJam and a workshop for detailed requirements gathering.
The results from each design round were developed into UX wireframes across several iterative workshops with the client, which were then analyzed and used as the basis for the UI.
03.-
Conclusion
A Modern AI Dashboard
A user-friendly UX and the implementation of a modern UI shipped successfully. In testing, the client confirmed the dashboard was easy to use.
The modern aesthetic also drew positive feedback. The dashboard is built to last and should stay current for years to come. Below: views of the finished dashboard.