UX/UI Design
Pures Leben
01.-
Requirements
An Informative Online Touchpoint
The client's business model relies on a clean, modern information website as the first touchpoint to win over prospective tenants for its furnished apartments. This required a platform that delivers the necessary information while offering clear ways to get in touch.
The touchpoint needed to be clear, emotionally engaging, and informative — with intuitive navigation, especially on mobile, built around a mobile-first concept. The concept and target audience were worked out together with the client across several workshops.
02.-
Design
An Iterative Design Process
Low-fidelity wireframes were built in close, iterative dialogue with the client to keep the conceptual work precise, followed by high-fidelity prototypes for both mobile and desktop.
Further details — call-to-actions and the sales workflow behind them — were worked out in joint sessions with the client and tailored to the respective user audience. Once approved, the prototype was handed to the in-house development team in a kick-off.
03.-
Result
A Modern, Mobile-Optimized Touchpoint
A modern, fresh user experience with an inviting look. In testing, the company's customers confirmed the intuitive navigation, especially on mobile. The modern aesthetic also drew positive feedback.
The platform is built to last and to keep speaking to the company's customers effectively for years to come. Below: views of the finished site.